What are the objectives of Marketing Matters?

Marketing is the process of offering your product or service to the right market at a price that ensures a profit.

This business-focused course will enable you to:

•   Recognise the basic principles of marketing
•   Recognise the key elements of the marketing process
•   Apply/adapt marketing principles to the real world of business
•   Put marketing theory into practice

What does Marketing Matters cover?

•   A clear definition of marketing and its contribution to business success
•   Selling vs. Marketing
•   Understanding the marketing mix - unravelling the 4 'P's
•   Business and organisations - the difference between being sales-led, product-led and market-led
•   Target marketing
•   Identifying your customers' needs, wants and expectations
•   Market research - marketing intelligence, data collection and interpretation
•   Developing a realistic and practical marketing strategy
•   Communicating with the market - advertising, new media, PR, direct mail, mailshots, cost and evaluation

Who will benefit from Marketing Matters?

Anyone who wants business to grow and stay competitive!

Duration: 1 day

Course fees: dependent on number of people booking, call for details.

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