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What are the objectives of Customer Relationship Management?
The competitive nature of all markets means that the relationship between a salesperson and their key account customers can be inherently fragile. This lively, one-day programme will enable you to: - Improve the appeal of your product or service offering over the competition
- Be proactive rather than reactive to your account customers' needs
- Develop listening and questioning techniques in order to further develop key account customer business
- Adapt when your prime contact changes
- Retain and further develop existing customers
- Maintain long-term sales profitability
What does Customer Relationship Management cover?
- How
to become the preferred supplier and maximise existing account
customers
- Planning
and organising your visits and calls for maximum results
- Strategic
selling process - a proactive approach to meeting customers' needs
- Skilled
buyers - handling and overcoming objections
- Gaining
long-term commitment
- Creating
long-term business advantage
- Adding
more value than your competition
Who
will benefit from Customer Relationship Management?
Anyone involved
in sales and account management. Development Report: DISC - Sales
Duration: 1
day
Course fees:
dependent on number of people booking, call for details.
Generic Courses
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