What are the objectives of Customer Relationship Building?

Research has shown that long-term business relationships are the most profitable way to build a successful business.

To achieve long-term sales success, a relationship building process is required to unlock the full sales potential in every customer. This one-day practical programme will enable you to:

•   Differentiate between a quick sale and a long-term business partnership
•   Develop and maintain good relationships with customers
•   Gain confidence in presenting your organisation's services to external buyers What does Customer Relationship Building cover?

  What is different about selling to key account customers?

•   Building a business partnership - understanding your customer
•   Relationship marketing - developing business relationships
•   Writing a fully justified proposal that adds value
•   What is different about building relationships with key account customers?
•   Identifying and contacting the economic decision maker
•   Presentation skills and techniques - delivering the right message in the right way
•   Giving and receiving effective feedback

Who will benefit from Customer Relationship Building?

Anyone interested in long-term sales success.

Development Report: Sales Strategy Index

Duration: 1 day

Course fees: dependent on number of people booking, call for details.

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